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We are committed to delivering and measuring impact in our work, to achieve real change in the systems and approaches that govern data and AI

How we understand impact

To achieve our mission, our work must have measurable effects on the development of data-driven technologies and AI, ensuring they lead to greater wellbeing and social justice. To create this change, we are working towards three objectives:

  1. To establish the legal, technical, ethical, economic and societal conditions that enable data and AI to work for people and society
  2. To highlight, address and remedy particular cases or applications of data and AI that challenge, undermine or conflict with our evidence base of public attitudes and trust.
  3. To identify and understand the future consequences of AI.


In delivering these objectives, we will create the following three outcomes:

Find out more about how to work with us.

Impact case studies