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Creative Commons 4.0 licence

Content published by the Ada Lovelace Institute is shared under a CC-BY 4.0 license, unless otherwise stated.

Content published by the Ada Lovelace Institute is shared under a CC-BY 4.0 license, unless otherwise stated. This means anyone can share and adapt our content freely, as long as credit is given to the Ada Lovelace Institute and named authors.

About CC-BY 4.0

Creative Commons licenses exist to support the sharing and use of creative content. They give every person and organisation in the world a free and standardised way to grant copyright permissions for creative and academic works, ensure proper attribution and allow others to make use of those works.

The CC-BY 4.0 license applied to our website and work means that anyone is free to share, copy, adapt and redistribute our articles, reports, blogs, images and other content, under these conditions:

  • they must credit the Ada Lovelace Institute and any named authors
  • they must indicate if changes are made
  • they cannot claim or imply that Ada Lovelace Institute endorses the reuse or adaptation of our content
  • they must not place any legal or technological measures which would restrict others from reusing content we share under a CC-BY 4.0 license

Full terms of the licence can be found on the Creative Commons website.

How to credit the Ada Lovelace Institute

Where using content produced by the Ada Lovelace Institute, our preferred way to reference us is by including our name, any mentioned authors’ names, the date, and a hyperlink to the original source. Where appropriate, such as when adapting material for other uses, please reference the CC-BY 4.0 license .

For example:
Ada Lovelace Institute, Exit through the app store? (2020)

Kapoor, A., Practising data stewardship in India, early questions, Ada Lovelace Institute (2020), available at:

Adapted from: Ada Lovelace Institute, Exploring Principles for Data Stewardship: a case study analysis (2020), under a CC-BY 4.0 license.

Why we use a CC-BY license

The Ada Lovelace Institute’s mission is to ensure data and AI work for people and society. We do this by conducting research that addresses social and ethical issues arising from the use of data-driven technologies, supporting the development of better technology policies and practices.

The outcomes of our work – reports, articles, images, blogs and more – need to be read and used by a wide range of people to support our mission. Sharing our work under an open license enables others to reuse and adapt the content we publish to suit their needs, or to share it among their own networks and audiences.

We believe that research, knowledge and information should be free and open to all. By sharing our content under a CC-BY 4.0 license, we live that value through our own practice.